Nov 4, 2008

Hope

From Ad Critic magazine:

The "Wassup" campaign and the Bush administration were unleashed on the American public roughly eight years ago. The former resulted in the sale of a lot of Budweiser, a fistful of ad awards and a cultural phenomenon. The latter, well, its effects are addressed in the newly launched Wassup08, a sequel from Charles Stone III produced through Believe Media.

Stone, of course created the original short film about five friends and their catchy greeting. It was picked up by DDB Chicago in 2000 and was reinterpreted many times in an ongoing series of Bud spots directed by and starring Stone.

Wassup08 reunites the original cast of characters to whom the intervening eight years have not been kind—instead of "watching the game, having a Bud," they are variously serving in Iraq, scanning the job listings and struggling with prescription drug costs. The "wasssuups" are still there but subdued or, in some cases, twisted into screams of horror at plunging stock portfolios or hurricane winds


10 comments:

  1. that was simply beautiful... ::sniff::

    Seriously, I've not checked in all weekend and to find THIS here the day b-4 election...

    Wonderful!!

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  2. Those poor whassups....
    But then again, haven't we all suffered in one way or another lately??

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  3. Very well done indeed.

    I live in hope.

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  4. They tried to reach me, but I was buried under a mountain of empty beer cans, and they stopped digging after awhile.

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  5. Finally, they are suffering as much as they made me suffer.

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  6. I believe vikkitikkitavi said it best!

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  7. Wow. Loved that. Really, really cool.

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  8. Yeah, that was pretty good. Of course, I still love the old Wassup commercials too.

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  9. awesome - you should write for us at FTA!

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